CLIENT:
VTS (In-house)
YEAR:
2021-PRESENT
EXPERIENCE:
ART DIRECTION, UX/UI, BRANDING
VTS
about.
VTS is transforming commercial real estate (CRE) by providing a modern operating system that streamlines leasing, asset management, and tenant engagement. As Senior Design Manager, I played a key role in evolving the brand’s visual identity, ensuring consistency across marketing and product experiences. I led a strategic brand refresh that modernized VTS’ design system, creating a more cohesive, scalable, and engaging experience that reinforced the company’s leadership in the CRE space.
challenge.
When I joined VTS, the brand felt heavy and outdated—relying on serif typography, dense layouts, and inconsistent visuals across its product suite. Each of the four products had its own distinct style, creating a fragmented brand experience.
The Transformation
To modernize VTS, I led a brand refresh focused on clarity, cohesion, and scalability:
Typography Overhaul: Shifted from serif to sans-serif for a modern, readable look.
Streamlined Design System: Replaced heavy visuals with a clean, structured aesthetic.
Unified Product Suite: Developed a gradient color system, creating distinct yet connected product identities.
Scalability & Consistency: Ensured a cohesive brand experience across all digital touchpoints.
results.
The modernization of the VTS brand resulted in a more cohesive and visually compelling identity that better reflects its industry leadership. Unifying the product suite under a consistent visual framework strengthened brand recognition, improved user navigation, and made it easier for customers to understand the full value of VTS' offerings. This transformation not only improved engagement across marketing channels but also reinforced trust and clarity in communications, setting the stage for continued growth.
more to explore.
VTS
CLIENT:
VTS (In-house)
YEAR:
2021-PRESENT
EXPERIENCE:
ART DIRECTION, UX/UI, BRANDING
VTS is transforming commercial real estate (CRE) by providing a modern operating system that streamlines leasing, asset management, and tenant engagement. As Senior Design Manager, I played a key role in evolving the brand’s visual identity, ensuring consistency across marketing and product experiences. I led a strategic brand refresh that modernized VTS’ design system, creating a more cohesive, scalable, and engaging experience that reinforced the company’s leadership in the CRE space.
challenge.
When I joined VTS, the brand felt heavy and outdated—relying on serif typography, dense layouts, and inconsistent visuals across its product suite. Each of the four products had its own distinct style, creating a fragmented brand experience.
The Transformation
To modernize VTS, I led a brand refresh focused on clarity, cohesion, and scalability:
Typography Overhaul: Shifted from serif to sans-serif for a modern, readable look.
Streamlined Design System: Replaced heavy visuals with a clean, structured aesthetic.
Unified Product Suite: Developed a gradient color system, creating distinct yet connected product identities.
Scalability & Consistency: Ensured a cohesive brand experience across all digital touchpoints.
results.
The modernization of the VTS brand resulted in a more cohesive and visually compelling identity that better reflects its industry leadership. Unifying the product suite under a consistent visual framework strengthened brand recognition, improved user navigation, and made it easier for customers to understand the full value of VTS' offerings. This transformation not only improved engagement across marketing channels but also reinforced trust and clarity in communications, setting the stage for continued growth.
CLIENT:
VTS (In-house)
YEAR:
2021-PRESENT
EXPERIENCE:
ART DIRECTION, UX/UI, BRANDING
VTS
CLIENT:
VTS (In-house)
YEAR:
2021-PRESENT
EXPERIENCE:
ART DIRECTION, UX/UI, BRANDING
VTS is transforming commercial real estate (CRE) by providing a modern operating system that streamlines leasing, asset management, and tenant engagement. As Senior Design Manager, I played a key role in evolving the brand’s visual identity, ensuring consistency across marketing and product experiences. I led a strategic brand refresh that modernized VTS’ design system, creating a more cohesive, scalable, and engaging experience that reinforced the company’s leadership in the CRE space.
challenge.
When I joined VTS, the brand felt heavy and outdated—relying on serif typography, dense layouts, and inconsistent visuals across its product suite. Each of the four products had its own distinct style, creating a fragmented brand experience.
The Transformation
To modernize VTS, I led a brand refresh focused on clarity, cohesion, and scalability:
Typography Overhaul: Shifted from serif to sans-serif for a modern, readable look.
Streamlined Design System: Replaced heavy visuals with a clean, structured aesthetic.
Unified Product Suite: Developed a gradient color system, creating distinct yet connected product identities.
Scalability & Consistency: Ensured a cohesive brand experience across all digital touchpoints.
results.
The modernization of the VTS brand resulted in a more cohesive and visually compelling identity that better reflects its industry leadership. Unifying the product suite under a consistent visual framework strengthened brand recognition, improved user navigation, and made it easier for customers to understand the full value of VTS' offerings. This transformation not only improved engagement across marketing channels but also reinforced trust and clarity in communications, setting the stage for continued growth.