CLIENT:
VTS
YEAR:
2024
EXPERIENCE:
ART DIRECTION
VTS
Accelerate
about.
VTS Accelerate is the premier event for commercial real estate professionals, designed to showcase industry innovation, provide expert insights, and connect leaders shaping the future of tenant experience. I played a key role in crafting the event’s visual identity, ensuring a dynamic and cohesive brand presence across all digital and physical touchpoints. In collaboration with the agency These Days, we developed a high-impact visual system that elevated the event’s presence and reinforced VTS as an industry leader.
challenge.
VTS needed to establish Accelerate as a must-attend industry event while maintaining a strong connection to the core VTS brand. The design system had to be bold, engaging, and adaptable across event signage, marketing materials, digital assets, and presentations.
To elevate the event experience and create a visually compelling brand identity, we developed a design system focused on clarity, energy, and consistency:
Cohesive Multi-Channel Design: Created a seamless experience across digital promotions, social media, event signage, presentations, and on-site materials.
Scalable Design System: Developed flexible templates for speaker presentations, wayfinding signage, and marketing assets, ensuring a consistent and polished look.
Immersive Visual Experience: Integrated motion graphics, interactive elements, and a modern aesthetic to enhance engagement before, during, and after the event.
results.
The VTS Accelerate branding, developed in collaboration with These Days, reinforced the event’s reputation as an industry-defining experience, driving attendance, engagement, and brand recognition. The cohesive visual system strengthened the connection between VTS and its audience, creating an immersive and memorable event that left a lasting impact on attendees.
more to explore.
VTS
Accelerate
CLIENT:
VTS
YEAR:
2024
EXPERIENCE:
ART DIRECTION
about.
VTS Accelerate is the premier event for commercial real estate professionals, designed to showcase industry innovation, provide expert insights, and connect leaders shaping the future of tenant experience. I played a key role in crafting the event’s visual identity, ensuring a dynamic and cohesive brand presence across all digital and physical touchpoints. In collaboration with the agency These Days, we developed a high-impact visual system that elevated the event’s presence and reinforced VTS as an industry leader.
challenge.
VTS needed to establish Accelerate as a must-attend industry event while maintaining a strong connection to the core VTS brand. The design system had to be bold, engaging, and adaptable across event signage, marketing materials, digital assets, and presentations.
To elevate the event experience and create a visually compelling brand identity, we developed a design system focused on clarity, energy, and consistency:
Cohesive Multi-Channel Design: Created a seamless experience across digital promotions, social media, event signage, presentations, and on-site materials.
Scalable Design System: Developed flexible templates for speaker presentations, wayfinding signage, and marketing assets, ensuring a consistent and polished look.
Immersive Visual Experience: Integrated motion graphics, interactive elements, and a modern aesthetic to enhance engagement before, during, and after the event.
results.
The refreshed Triplemint brand conveyed a high-end, tech-forward identity while maintaining a warm, customer-first feel. This transformation reinforced trust, improved brand recognition, and contributed to increased engagement across marketing channels. The new design system not only elevated the company’s positioning in the real estate market but also provided a scalable foundation for future growth.
CLIENT:
VTS (In-house)
YEAR:
2021-PRESENT
EXPERIENCE:
ART DIRECTION, UX/UI, BRANDING
VTS
Accelerate
CLIENT:
VTS
YEAR:
2024
EXPERIENCE:
ART DIRECTION
about.
VTS Accelerate is the premier event for commercial real estate professionals, designed to showcase industry innovation, provide expert insights, and connect leaders shaping the future of tenant experience. I played a key role in crafting the event’s visual identity, ensuring a dynamic and cohesive brand presence across all digital and physical touchpoints. In collaboration with the agency These Days, we developed a high-impact visual system that elevated the event’s presence and reinforced VTS as an industry leader.
challenge.
VTS needed to establish Accelerate as a must-attend industry event while maintaining a strong connection to the core VTS brand. The design system had to be bold, engaging, and adaptable across event signage, marketing materials, digital assets, and presentations.
To elevate the event experience and create a visually compelling brand identity, we developed a design system focused on clarity, energy, and consistency:
Cohesive Multi-Channel Design: Created a seamless experience across digital promotions, social media, event signage, presentations, and on-site materials.
Scalable Design System: Developed flexible templates for speaker presentations, wayfinding signage, and marketing assets, ensuring a consistent and polished look.
Immersive Visual Experience: Integrated motion graphics, interactive elements, and a modern aesthetic to enhance engagement before, during, and after the event.
results.
The refreshed Triplemint brand conveyed a high-end, tech-forward identity while maintaining a warm, customer-first feel. This transformation reinforced trust, improved brand recognition, and contributed to increased engagement across marketing channels. The new design system not only elevated the company’s positioning in the real estate market but also provided a scalable foundation for future growth.
