CLIENT:
TRIPLEMINT (In-house)
YEAR:
2018-2021
EXPERIENCE:
ART DIRECTION, ILLUSTRATION, BRANDING
Triplemint
about.
Triplemint set out to revolutionize the real estate experience by blending technology with a human-centric approach. As Lead Brand Designer, I played a key role in shaping the company’s visual identity, ensuring it stood out in a competitive market while maintaining a premium, approachable feel. My work helped refine and unify the brand across marketing and digital platforms, enhancing engagement and driving growth.
challenge.
Triplemint’s branding lacked cohesion and differentiation in a crowded real estate landscape. The design system needed a more polished, sophisticated, and scalable identity that could elevate the brand across digital and print experiences.
The Transformation
To modernize and strengthen the brand, I led a design evolution focused on clarity, warmth, and sophistication:
Elevated Color Palette: Developed a sophisticated yet inviting palette that differentiated Triplemint from traditional brokerages.
Flexible Design System: Created a scalable visual framework that ensured consistency across digital ads, print materials, and web experiences.
Linear Illustration & Iconography: Designed a cohesive set of icons and illustrations that reflect the Triplemint brand—always simple, linear, and incorporating one or three dots (or any odd number) to align with the logo’s visual language.
Visual Storytelling: Integrated elegant layouts, subtle dot patterns, and engaging imagery to enhance brand perception and create a seamless customer journey.
results.
The refreshed Triplemint brand conveyed a high-end, tech-forward identity while maintaining a warm, customer-first feel. This transformation reinforced trust, improved brand recognition, and contributed to increased engagement across marketing channels. The new design system not only elevated the company’s positioning in the real estate market but also provided a scalable foundation for future growth.
more to explore.
Triplemint
CLIENT:
TRIPLEMINT (In-house)
YEAR:
2018-2021
EXPERIENCE:
ART DIRECTION, ILLUSTRATION,
BRANDING
about.
Triplemint set out to revolutionize the real estate experience by blending technology with a human-centric approach. As Lead Brand Designer, I played a key role in shaping the company’s visual identity, ensuring it stood out in a competitive market while maintaining a premium, approachable feel. My work helped refine and unify the brand across marketing and digital platforms, enhancing engagement and driving growth.
challenge.
Triplemint’s branding lacked cohesion and differentiation in a crowded real estate landscape. The design system needed a more polished, sophisticated, and scalable identity that could elevate the brand across digital and print experiences.
The Transformation
To modernize and strengthen the brand, I led a design evolution focused on clarity, warmth, and sophistication:
Elevated Color Palette: Developed a sophisticated yet inviting palette that differentiated Triplemint from traditional brokerages.
Flexible Design System: Created a scalable visual framework that ensured consistency across digital ads, print materials, and web experiences.
Linear Illustration & Iconography: Designed a cohesive set of icons and illustrations that reflect the Triplemint brand—always simple, linear, and incorporating one or three dots (or any odd number) to align with the logo’s visual language.
Visual Storytelling: Integrated elegant layouts, subtle dot patterns, and engaging imagery to enhance brand perception and create a seamless customer journey.
results.
The refreshed Triplemint brand conveyed a high-end, tech-forward identity while maintaining a warm, customer-first feel. This transformation reinforced trust, improved brand recognition, and contributed to increased engagement across marketing channels. The new design system not only elevated the company’s positioning in the real estate market but also provided a scalable foundation for future growth.
CLIENT:
VTS (In-house)
YEAR:
2021-PRESENT
EXPERIENCE:
ART DIRECTION, UX/UI, BRANDING
Triplemint
CLIENT:
TRIPLEMINT (In-house)
YEAR:
2018-2021
EXPERIENCE:
ART DIRECTION, ILLUSTRATION, BRANDING
about.
Triplemint set out to revolutionize the real estate experience by blending technology with a human-centric approach. As Lead Brand Designer, I played a key role in shaping the company’s visual identity, ensuring it stood out in a competitive market while maintaining a premium, approachable feel. My work helped refine and unify the brand across marketing and digital platforms, enhancing engagement and driving growth.
challenge.
Triplemint’s branding lacked cohesion and differentiation in a crowded real estate landscape. The design system needed a more polished, sophisticated, and scalable identity that could elevate the brand across digital and print experiences.
The Transformation
To modernize and strengthen the brand, I led a design evolution focused on clarity, warmth, and sophistication:
Elevated Color Palette: Developed a sophisticated yet inviting palette that differentiated Triplemint from traditional brokerages.
Flexible Design System: Created a scalable visual framework that ensured consistency across digital ads, print materials, and web experiences.
Linear Illustration & Iconography: Designed a cohesive set of icons and illustrations that reflect the Triplemint brand—always simple, linear, and incorporating one or three dots (or any odd number) to align with the logo’s visual language.
Visual Storytelling: Integrated elegant layouts, subtle dot patterns, and engaging imagery to enhance brand perception and create a seamless customer journey.
results.
The refreshed Triplemint brand conveyed a high-end, tech-forward identity while maintaining a warm, customer-first feel. This transformation reinforced trust, improved brand recognition, and contributed to increased engagement across marketing channels. The new design system not only elevated the company’s positioning in the real estate market but also provided a scalable foundation for future growth.