Regal
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Campaign Concept: Give It a Vibe
What if your AI agent didn’t just work smart but sounded like you? That’s the heart of "Give It a Vibe." Through a playful, Mad Libs-style builder, users can personalize their Regal AI agent, choosing everything from tone and intro style to favorite emojis, pet peeves, and a signature catchphrase. The result is an experience that transforms AI from something cold and robotic into something expressive, fun, and uniquely human.
carrousel ads
A scroll-stopping carousel that invites users to build their own AI agent, from tone to catchphrase, making it feel fun, personal, and totally theirs.
Slide through→
Dog Hotline: Reimagined
I reimagined the AI Dog Hotline campaign by keeping its playful, mainstream appeal while evolving the tone, visuals, and product connection to feel more aligned with Regal’s brand today. The dog, now personified as “Milo,” remains the hook, but the treatment is cleaner and more intentional. I used blur gradients inspired by Regal’s UI, added transparency for depth, and refined typography for clarity. The tone stays light and pop-culture-savvy while subtly grounding the concept in real product value.
carrousel ads
animated social ad
This short motion graphic brings the dog-calling concept to life with playful animation. It keeps the tone light while reinforcing Regal’s position as a conversational AI platform, making the moment feel both fun and product-adjacent.
stand-alone social ds
These stand-alone social ads use the visual of a dog mid-phone call to keep the concept light and playful, while tying it more clearly to Regal’s core product idea, AI-powered conversations, through familiar phone screen layouts and call mechanics. The goal was to elevate the original humor while making it feel more grounded and product-adjacent.
more to explore.
Regal
CLIENT:
VTS
YEAR:
2024
EXPERIENCE:
ART DIRECTION, EVENT BRANDING
Campaign Concept:
Give It a Vibe
What if your AI agent didn’t just work smart but sounded like you? That’s the heart of "Give It a Vibe." Through a playful, Mad Libs-style builder, users can personalize their Regal AI agent, choosing everything from tone and intro style to favorite emojis, pet peeves, and a signature catchphrase. The result is an experience that transforms AI from something cold and robotic into something expressive, fun, and uniquely human.
carrousel ads
A scroll-stopping carousel that invites users to build their own AI agent, from tone to catchphrase, making it feel fun, personal, and totally theirs.
Slide through→
Dog Hotline:
Reimagined
I reimagined the AI Dog Hotline campaign by keeping its playful, mainstream appeal while evolving the tone, visuals, and product connection to feel more aligned with Regal’s brand today. The dog, now personified as “Milo,” remains the hook, but the treatment is cleaner and more intentional. I used blur gradients inspired by Regal’s UI, added transparency for depth, and refined typography for clarity. The tone stays light and pop-culture-savvy while subtly grounding the concept in real product value.
carrousel ads
stand-alone social ds
These standalone social ads use the visual of a dog mid-phone call to keep the concept light and playful, while tying it more clearly to Regal’s core product idea, AI-powered conversations, through familiar phone screen layouts and call mechanics. The goal was to elevate the original humor while making it feel more grounded and product-adjacent.
animated social ad
CLIENT:
VTS (In-house)
YEAR:
2021-PRESENT
EXPERIENCE:
ART DIRECTION, UX/UI, BRANDING
Scroll down ↓
Regal
CLIENT:
VTS
YEAR:
2024
EXPERIENCE:
ART DIRECTION, EVENT BRANDING
carrousel ads
A scroll-stopping carousel that invites users to build their own AI agent, from tone to catchphrase, making it feel fun, personal, and totally theirs.
Slide through→
Campaign Concept: Give It a Vibe
What if your AI agent didn’t just work smart but sounded like you? That’s the heart of "Give It a Vibe." Through a playful, Mad Libs-style builder, users can personalize their Regal AI agent, choosing everything from tone and intro style to favorite emojis, pet peeves, and a signature catchphrase. The result is an experience that transforms AI from something cold and robotic into something expressive, fun, and uniquely human.
Dog Hotline: Reimagined
I reimagined the AI Dog Hotline campaign by keeping its playful, mainstream appeal while evolving the tone, visuals, and product connection to feel more aligned with Regal’s brand today. The dog, now personified as “Milo,” remains the hook, but the treatment is cleaner and more intentional. I used blur gradients inspired by Regal’s UI, added transparency for depth, and refined typography for clarity. The tone stays light and pop-culture-savvy while subtly grounding the concept in real product value.
stand-alone social ds
These standalone social ads use the visual of a dog mid-phone call to keep the concept light and playful, while tying it more clearly to Regal’s core product idea, AI-powered conversations, through familiar phone screen layouts and call mechanics. The goal was to elevate the original humor while making it feel more grounded and product-adjacent.
animated social ad
This short motion graphic brings the dog-calling concept to life with playful animation. It keeps the tone light while reinforcing Regal’s position as a conversational AI platform, making the moment feel both fun and product-adjacent.
carrousel ads