CLIENT:
Regal (In-house)
YEAR:
2025-PRESENT
EXPERIENCE:
ART DIRECTION, UX/UI, BRANDING
Regal
about.
Regal.ai pioneered a new era of AI-driven voice agents, aiming to humanize automated conversations across customer support. As the creative lead, I reimagined how the brand presents AI agents, not as cold, robotic systems, but as personable, expressive, and brand-aligned teammates with character.
challenge.
Regal needed to bridge the gap between high-tech functionality and human connection. Its early brand leaned playful and quirky, but the visual language lacked cohesion, polish, and consistency. To resonate with enterprise audiences, the company required a design system that balanced approachability with sophistication and worked seamlessly across campaigns, social, web, and in-product touchpoints.
The Transformation
I introduced a refreshed design language centered on clarity, trust, and enterprise credibility. This included:
Visual Identity – Refined typography, color, and illustration treatments to align with an enterprise-ready aesthetic while preserving Regal’s playful edge.
Campaign Design – Brought new campaigns like VCs on Call and experiential activations (e.g., Regal Popsicles at AI4) to life with cohesive, scalable visuals.
Digital Presence – Redesigned homepage modules and marketing assets to clearly communicate Regal’s value to enterprise buyers while making AI approachable.
results.
This refreshed identity struck the ideal balance between function and fun. It retained the core whimsy of Regal’s AI voice campaigns while boosting visual clarity and brand alignment. Engagement rose across social and paid placements, and the brand voice felt stronger, more intentional, and ready for scalable rollout.
experiential campaigns.
more to explore.
Regal
CLIENT:
Regal (In-house)
YEAR:
2025-PRESENT
EXPERIENCE:
ART DIRECTION, UX/UI, BRANDING
about.
Regal needed to bridge the gap between high-tech functionality and human connection. Its early brand leaned playful and quirky, but the visual language lacked cohesion, polish, and consistency. To resonate with enterprise audiences, the company required a design system that balanced approachability with sophistication and worked seamlessly across campaigns, social, web, and in-product touchpoints.
challenge.
VTS needed to establish Accelerate as a must-attend industry event while maintaining a strong connection to the core VTS brand. The design system had to be bold, engaging, and adaptable across event signage, marketing materials, digital assets, and presentations.
To elevate the event experience and create a visually compelling brand identity, we developed a design system focused on clarity, energy, and consistency:
Cohesive Multi-Channel Design: Created a seamless experience across digital promotions, social media, event signage, presentations, and on-site materials.
Scalable Design System: Developed flexible templates for speaker presentations, wayfinding signage, and marketing assets, ensuring a consistent and polished look.
Immersive Visual Experience: Integrated motion graphics, interactive elements, and a modern aesthetic to enhance engagement before, during, and after the event.
results.
The modernization of the VTS brand resulted in a more cohesive and visually compelling identity that better reflects its industry leadership. Unifying the product suite under a consistent visual framework strengthened brand recognition, improved user navigation, and made it easier for customers to understand the full value of VTS' offerings. This transformation not only improved engagement across marketing channels but also reinforced trust and clarity in communications, setting the stage for continued growth.
experiential campaigns.
CLIENT:
Regal (in-house)
YEAR:
2025-PRESENT
EXPERIENCE:
ART DIRECTION, UX/UI, BRANDING
Regal
challenge.
VTS needed to establish Accelerate as a must-attend industry event while maintaining a strong connection to the core VTS brand. The design system had to be bold, engaging, and adaptable across event signage, marketing materials, digital assets, and presentations.
To elevate the event experience and create a visually compelling brand identity, we developed a design system focused on clarity, energy, and consistency:
Cohesive Multi-Channel Design: Created a seamless experience across digital promotions, social media, event signage, presentations, and on-site materials.
Scalable Design System: Developed flexible templates for speaker presentations, wayfinding signage, and marketing assets, ensuring a consistent and polished look.
Immersive Visual Experience: Integrated motion graphics, interactive elements, and a modern aesthetic to enhance engagement before, during, and after the event.
results.
The modernization of the VTS brand resulted in a more cohesive and visually compelling identity that better reflects its industry leadership. Unifying the product suite under a consistent visual framework strengthened brand recognition, improved user navigation, and made it easier for customers to understand the full value of VTS' offerings. This transformation not only improved engagement across marketing channels but also reinforced trust and clarity in communications, setting the stage for continued growth.
experiential campaigns.
about.
Regal needed to bridge the gap between high-tech functionality and human connection. Its early brand leaned playful and quirky, but the visual language lacked cohesion, polish, and consistency. To resonate with enterprise audiences, the company required a design system that balanced approachability with sophistication and worked seamlessly across campaigns, social, web, and in-product touchpoints.