CLIENT:
VTS
YEAR:
2024
EXPERIENCE:
ART DIRECTION, EVENT BRANDING
Moving CRE into the Quant Era
about.
To celebrate the launch of the VTS Data product in the London market, we designed a branded experience for an exclusive roundtable event. The goal was to introduce the product to key CRE leaders in the UK and establish VTS as the go-to source for data-driven insights in the industry. The visual direction was inspired by the idea of aggregation—bringing together many units into one powerful platform.
challenge.
VTS wanted to host a high-impact event that would set the tone for its entry into the UK data market—positioning the brand as a thought leader while creating an environment tailored to senior CRE professionals. The challenge was to design a refined, insight-driven experience that reflected the analytical strength of the product, localized the brand for a London audience, and extended seamlessly across both digital and physical event materials.
To bring this vision to life, I developed a cohesive design system that blended clarity, sophistication, and market specificity:
Grid as Metaphor and Structure: Leveraged a strict grid to unify layout elements while reinforcing the idea of aggregation—containing data-inspired visuals, maps, and architectural textures within a flexible yet ordered system.
Localized Visual Identity: Incorporated blueprint framing, a London-specific map treatment, and muted topographic layers to ground the event in its geographic context and nod to the precision of the platform.
Seamless Event Branding: Applied the visual system across key materials, including the event landing page, digital presentations, and signage—ensuring a consistent experience from promotion to in-person touchpoints.
results.
The final design delivered a sophisticated, immersive event presence that introduced VTS Data to the UK market with clarity and impact—positioning the brand as both global and locally attuned.
more to explore.
Moving CRE into the Quant Era
CLIENT:
VTS
YEAR:
2024
EXPERIENCE:
ART DIRECTION, EVENT BRANDING
about.
To celebrate the launch of the VTS Data product in the London market, we designed a branded experience for an exclusive roundtable event. The goal was to introduce the product to key CRE leaders in the UK and establish VTS as the go-to source for data-driven insights in the industry. The visual direction was inspired by the idea of aggregation—bringing together many units into one powerful platform.
challenge.
VTS wanted to host a high-impact event that would set the tone for its entry into the UK data market—positioning the brand as a thought leader while creating an environment tailored to senior CRE professionals. The challenge was to design a refined, insight-driven experience that reflected the analytical strength of the product, localized the brand for a London audience, and extended seamlessly across both digital and physical event materials.
To bring this vision to life, I developed a cohesive design system that blended clarity, sophistication, and market specificity:
Grid as Metaphor and Structure: Leveraged a strict grid to unify layout elements while reinforcing the idea of aggregation—containing data-inspired visuals, maps, and architectural textures within a flexible yet ordered system.
Localized Visual Identity: Incorporated blueprint framing, a London-specific map treatment, and muted topographic layers to ground the event in its geographic context and nod to the precision of the platform.
Seamless Event Branding: Applied the visual system across key materials, including the event landing page, digital presentations, and signage—ensuring a consistent experience from promotion to in-person touchpoints.
results.
The final design delivered a sophisticated, immersive event presence that introduced VTS Data to the UK market with clarity and impact—positioning the brand as both global and locally attuned.
CLIENT:
VTS (In-house)
YEAR:
2021-PRESENT
EXPERIENCE:
ART DIRECTION, UX/UI, BRANDING
Moving CRE into the Quant Era
CLIENT:
VTS
YEAR:
2024
EXPERIENCE:
ART DIRECTION, EVENT BRANDING
about.
To celebrate the launch of the VTS Data product in the London market, we designed a branded experience for an exclusive roundtable event. The goal was to introduce the product to key CRE leaders in the UK and establish VTS as the go-to source for data-driven insights in the industry. The visual direction was inspired by the idea of aggregation—bringing together many units into one powerful platform.
challenge.
VTS wanted to host a high-impact event that would set the tone for its entry into the UK data market—positioning the brand as a thought leader while creating an environment tailored to senior CRE professionals. The challenge was to design a refined, insight-driven experience that reflected the analytical strength of the product, localized the brand for a London audience, and extended seamlessly across both digital and physical event materials.
To bring this vision to life, I developed a cohesive design system that blended clarity, sophistication, and market specificity:
Grid as Metaphor and Structure: Leveraged a strict grid to unify layout elements while reinforcing the idea of aggregation—containing data-inspired visuals, maps, and architectural textures within a flexible yet ordered system.
Localized Visual Identity: Incorporated blueprint framing, a London-specific map treatment, and muted topographic layers to ground the event in its geographic context and nod to the precision of the platform.
Seamless Event Branding: Applied the visual system across key materials, including the event landing page, digital presentations, and signage—ensuring a consistent experience from promotion to in-person touchpoints.
results.
The final design delivered a sophisticated, immersive event presence that introduced VTS Data to the UK market with clarity and impact—positioning the brand as both global and locally attuned.
