CLIENT:
ALOOMA INVESTORS
YEAR:
2021
EXPERIENCE:
BRANDING
Alooma Investors
about.
Alooma Investors is a value-add real estate investment firm committed to clarity, precision, and long-term value creation for its clients. As Brand Designer, I was responsible for developing a strong, cohesive visual identity, including the logo, website, and marketing collateral, ensuring that Alooma’s brand reflected its mission of providing investors with clarity in decision-making.
challenge.
Alooma needed a distinct and sophisticated brand identity that would position the firm as a trusted, expert-driven real estate investment partner. The challenge was to design a modern, timeless visual system that communicated transparency, trust, and financial acumen while maintaining a high-end, boutique feel.
Inspired by the meaning of “Alooma”—a Hebrew word for “beam” or “ray of light”—I developed a branding system that symbolizes clarity, insight, and guidance in the investment process:
Minimalist Logo Design: A refined, modern logotype that conveys sophistication and stability, aligning with the firm’s professional approach.
Elegant Typography & Color Palette: A clean, modern serif paired with a structured sans-serif to balance tradition and innovation, complemented by a rich yet understated color palette reflecting trust and expertise.
Strategic Use of Light & Space: Subtle visual elements inspired by the concept of a guiding light, reinforcing Alooma’s commitment to transparency and insight in real estate investment.
Website & Marketing Collateral: Designed a polished, easy-to-navigate website and branded investment materials that maintain a consistent and elevated visual presence across digital and print.
results.
The Alooma Investors brand successfully established the firm as a trusted, high-caliber investment partner, appealing to sophisticated investors seeking expertise and clarity. The refined visual identity, website, and marketing collateral reinforced Alooma’s mission to bring transparency and insight to the investment process, ensuring a strong, memorable market presence.
more to explore.
Alooma Investors
CLIENT:
ALOOMA INVESTORS
YEAR:
2021
EXPERIENCE:
BRANDING
about.
Alooma Investors is a value-add real estate investment firm committed to clarity, precision, and long-term value creation for its clients. As Brand Designer, I was responsible for developing a strong, cohesive visual identity, including the logo, website, and marketing collateral, ensuring that Alooma’s brand reflected its mission of providing investors with clarity in decision-making.
challenge.
Alooma needed a distinct and sophisticated brand identity that would position the firm as a trusted, expert-driven real estate investment partner. The challenge was to design a modern, timeless visual system that communicated transparency, trust, and financial acumen while maintaining a high-end, boutique feel.
Inspired by the meaning of “Alooma”—a Hebrew word for “beam” or “ray of light”—I developed a branding system that symbolizes clarity, insight, and guidance in the investment process:
Minimalist Logo Design: A refined, modern logotype that conveys sophistication and stability, aligning with the firm’s professional approach.
Elegant Typography & Color Palette: A clean, modern serif paired with a structured sans-serif to balance tradition and innovation, complemented by a rich yet understated color palette reflecting trust and expertise.
Strategic Use of Light & Space: Subtle visual elements inspired by the concept of a guiding light, reinforcing Alooma’s commitment to transparency and insight in real estate investment.
Website & Marketing Collateral: Designed a polished, easy-to-navigate website and branded investment materials that maintain a consistent and elevated visual presence across digital and print.
results.
The Alooma Investors brand successfully established the firm as a trusted, high-caliber investment partner, appealing to sophisticated investors seeking expertise and clarity. The refined visual identity, website, and marketing collateral reinforced Alooma’s mission to bring transparency and insight to the investment process, ensuring a strong, memorable market presence.
CLIENT:
VTS (In-house)
YEAR:
2021-PRESENT
EXPERIENCE:
ART DIRECTION, UX/UI, BRANDING
Alooma Investors
CLIENT:
ALOOMA INVESTORS
YEAR:
2021
EXPERIENCE:
BRANDING
about.
Alooma Investors is a value-add real estate investment firm committed to clarity, precision, and long-term value creation for its clients. As Brand Designer, I was responsible for developing a strong, cohesive visual identity, including the logo, website, and marketing collateral, ensuring that Alooma’s brand reflected its mission of providing investors with clarity in decision-making.
challenge.
Alooma needed a distinct and sophisticated brand identity that would position the firm as a trusted, expert-driven real estate investment partner. The challenge was to design a modern, timeless visual system that communicated transparency, trust, and financial acumen while maintaining a high-end, boutique feel.
Inspired by the meaning of “Alooma”—a Hebrew word for “beam” or “ray of light”—I developed a branding system that symbolizes clarity, insight, and guidance in the investment process:
Minimalist Logo Design: A refined, modern logotype that conveys sophistication and stability, aligning with the firm’s professional approach.
Elegant Typography & Color Palette: A clean, modern serif paired with a structured sans-serif to balance tradition and innovation, complemented by a rich yet understated color palette reflecting trust and expertise.
Strategic Use of Light & Space: Subtle visual elements inspired by the concept of a guiding light, reinforcing Alooma’s commitment to transparency and insight in real estate investment.
Website & Marketing Collateral: Designed a polished, easy-to-navigate website and branded investment materials that maintain a consistent and elevated visual presence across digital and print.
results.
The Alooma Investors brand successfully established the firm as a trusted, high-caliber investment partner, appealing to sophisticated investors seeking expertise and clarity. The refined visual identity, website, and marketing collateral reinforced Alooma’s mission to bring transparency and insight to the investment process, ensuring a strong, memorable market presence.
