The Alexandra
Branding, Art Direction

Visual identity for The Alexandra, a new development in the heart of Astoria, Queens.

Her name is Alexandra. Traveling thousands of miles from her home city of St. Petersburg, she seeks out a home that is at once vibrant and secluded, luxurious and attainable, familiar and new – She finds home in Astoria. She brings with her a past that’s rich in culture, while adding a new thread to the tapestry of Astoria. She reminds us that the journey to finding one’s home, though long and sometimes arduous, is always worth it.

Curating an elevated narrative for Astoria, informed by dynamic cultural influences from around the world as well as a superior product offering, The Alexandra delivers a lifestyle that is at once luxurious, cosmopolitan, and wholly attainable.