Branding, Art Direction, Illustration
Soft Femme is a Brooklyn-based company that values vulnerability, emotions, and earnestness. While our patriarchal society forces us to be hard, we know that all femmes also need the room to be soft.
“Far too long have we succumb to the bitter edge of the idea that power is lost in the sweet and tender. romantic is not weak. feminine is not weak. cute is not weak. we are fragmented and multifaceted bbs.
Lack of emotion is oft favored because success is defined as the ability to be mechanical and efficient. but sentimentality, empathy, and being too soft should not be seen as weaknesses.“
* CyberTwee is an art collective first imagined as a twee antidote to the cyberpunk movement.