Histérica
︎︎︎ Apparel Design
"Histérica" derives from "Hystéra," the Greek word for uterus. Freud once theorized that this so-called disease, assigned primarily to women, stemmed from emotions of anger, disgust, or unresolved conflict. Though the notion of it being a "disease of the uterus" was discarded in the 20th century and reclassified within the group of neuroses, the term "hysterical" persists. Even today, when women dare to rebel, stand up, and fight against oppression, they are often labeled as such.
This project was designed for Histérica, a brand created by LGBT and feminist influencers Devermut. The brand aims to reclaim the term and empower women, turning a historically negative label into a symbol of strength and resistance.
︎︎︎The Spanish expression "Con dos cojones" translates "With two balls" Balls meaning Nuts or Testicles. As in other words, "Show them you got Balls" or "No Balls No Glory". This expression is completely misogynist. So I decided to gave it a twist and change it to: "Con dos ovarios", which translates to "With two ovaries". Until now, the expression "With two balls" has always been used to describe bravery, strength, and courage. People without nuts or testicles were, therefore, automatically relegated to weakness and passivity. We want to incorporate "With two ovaries" in our repertoire of habitual expressions.
